So it was the tech bloggers like me who had their search optimized posts ready for the IPhone 5, who were most dejected by the missing IPhone 5. Instead, what we got was a stop-gap device –the IPhone 4S with some cool features but nothing that knocks our socks off!

How the blogosphere was betrayed

So it has the humble assistant and the 8MP camera and a faster processor. Nothing that lives up to the hype that surrounded it. Ahead of the holiday season, companies are going ahead with stop-gap products that will take care of the last quarter of sales, offer something new but also buy themselves time to work on the next big thing. Amazon did it, I believe, and now Apple. I can grumble about how Apple didn’t manage expectations but I can also blame our obsession with new gadgets especially ones from Apple. And was it only me or aren’t many of you disappointed by the fact that all this hype and launch of a high-tech device and there wasn’t a single reliable live visual feed of the event? Instead I read live blogs minute by minute and followed updates on twitter. Not very high-tech-like!

IPhone 4S

So back to IPhone 4S, it has the artificial intelligent feature of Siri-a humble personal assistant which I think is pretty cool but I am hesitant to use. I am prejudiced against these voice interpreting technologies. I have a really bad experience with airline systems which use these. “I am sorry I didn’t get that. Can you repeat it one more time?” And finally, it ends with “Press 0 to speak with a customer service representative”. Apple, I am sure will do this exponentially better but as I said, I will be a late adopter of this technology.

All the coolness of Apple 4S seems to be packed inside. The processor is a dual-core A5 CPU alongside a new dual-core GPU that supposedly boosts graphics performance. Fast is always good. But aren’t the existing IPhones fast enough? I mean you can only read emails and articles at your own speed. That is as fast as you can get. Faster Iphone or not.

Then there is the longer battery life and the 8MP camera-always nice-to-haves. The only thing that I thought I would definitely use is, believe it or not- the card App. I know this App has not exactly attracted much fanfare but I take a lot of pictures on my phone and I can definitely see myself thinking about turning a few of those into greeting cards and shipping them to friends.

So there you have it. The phone is out and we are only marginally impressed by it. We can now move on with our lives.